Eastern Mountain Bikes: Why we love cycling and the TD Five Boro Bike Tour

Cycling
Eastern Mountain Bikes: Why we love cycling and the TD Five Boro Bike Tour

Most people associate Eastern Mountain Sports with climbing, camping, backpacking and paddling gear but the fact is, we’ve been selling bikes ever since we opened our first store in 1967. You may not find them in every store, but 35 of our 68 locations have full-service bike shops where you can find a great road or mountain bike, learn how to ride it and have it professionally maintained as long as you own it.

Here at our corporate base camp in Peterborough, NH bikes are everywhere–literally.

They hang from the ceiling of our marketing department.

They line the halls of our benefits department.

Aaron from IT stashes his in the phone closet.

Lunch time is go time at base camp. It’s not uncommon to see groups of 5-10 riders heading out for the trails of Shieling Forest or the winding roads of Hancock, Greenfield, Dublin and Jaffrey. Myself included. In March, I picked up my first road bike since the Peugeout P6 I bought when I was 12 years old. The early start to spring has rekindled a love affair with the speed, intensity and pure joy of road riding that I haven’t experienced since I got my driver’s license and moved on to bigger adventures (or so I thought). We don’t remember our first steps, but for those of us fortunate enough to have had bikes as kids, we all remember what it was like to break free from mom or dad’s steadying hands and dash away like baby thoroughbreds on our newly discovered means of self-propulsion.

Me on my Masi Partenza that I have affectionately named Mario...because he's fast.

I love hiking, kayaking and mountain biking but I’m hard-pressed to adequately described how much I love my new road bike. It’s by far the most fun I’ve had while burning calories and I’ve had an absolute blast discovering the sights, sounds and smells of the Monadnock region that have previously been mere blurs on my commute from Keene. When I was a teen, my bike was my sole form of transportation. Now, it’s a social experience I share with my co-workers. I’d never ridden in a group before and I found myself giggling like a school kid as my four co-workers and I darted down a steep hill like Hogwart’s students on their brooms. I always thought kayaking was the closest thing you could get to flying until I hit 42mph on Mario.

Group rides are great fun and like so many of my co-workers, I’m positively giddy about the opportunity to be a part of the ultimate group ride–the TD Five Boro Bike Tour.

http://www.youtube.com/watch?v=YWHs1_cRxA0

As I said earlier, 35 of our 68 shops have full-service bike shops which means 33 of them don’t. Our executive team is committed to changing that and our sponsorship of the TD Five Boro Bike Tour is a true symbol of our goal to be a better resource for cyclists of all levels. Is there anything more powerful for the sport of cycling than 32,000 riders cruising 40 miles through the biggest city in the United States? Saving energy, burning calories, cutting traffic, minimizing carbon footprints, spreading big, goofy grins–these are just a few of the benefits of more people getting out of cars and onto bikes and there’s no better way to spread this message than the TD Five Boro Bike Tour.

Look for lots of real-time photo updates on our Facebook page beginning May 2 and as we pack up for the trip to New York, continuing May 3-5 at Bike Expo New York and concluding on Sunday, May 6 with the ride of a lifetime. If I’ve pumped you up to the point where you’re thinking about getting back or getting into riding, check out the bike services page on ems.com for expert advice and to find the full-service bike shop nearest you.

If you’re riding in the TD Five Boro Bike Tour, be sure to stop by our booth at the Expo for a chance to win a limited edition bike jersey and look for our wrenching stations at the rest areas for more opportunities to win cool prizes.

See you out there!

 

 

Jim Darroch


Jim's love for the outdoors began with family camping trips in "Brady Bunch" style canvas tents and progressed to backpacking adventures with the Boy Scouts. In 2007, he fulfilled his teenage dream by joining Eastern Mountain Sports as Brand Communications Manager. When he's not in the office, you'll find Jim kayaking, hiking, and mountain biking around the Monadnock Region and throughout New England with his wife Brenda and his dog Brewski. Follow Jim Darroch on !

2 Comments

  1. Tim Perkins
    May 7, 2012, 10:43 am

    I enjoyed riding the TD Five Boro Tour and meeting new people at the expo.

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